My Healthy Community 2025 5-Month Report
Web Analytics Report
Report Date Range: Jan 1, 2025 - May 31, 2025
About this Report
This report is supplementary to the reports in Google Analytics. Certain data that is spread across different reports in Google Analytics is now presented in one custom report. Excluded from these report metrics are bots and Green River employees.
New & Updated Features
The following pages and assets were updated or published during this time frame: the Wastewater Dashboard and the inclusion of wastewater information on COVID and Flu pages, the Data Downloads page, the HIPAA checker was rewritten to optimize performance, and several topic pages were migrated to our new front-end framework.
GLOSSARY
Total Active Users: number of new and returning users who are actively engaged on the site
New Users: number of users who interacted with the site for the first time
Engagement Rate: percentage of sessions that lasted 10+ seconds or 2+ page views
Views per Session: number of pages that users viewed during a period of time in which users interact with the site
Views: number of web pages users saw, including repeated web page views
Engaged Sessions: number of sessions that lasted 10+ seconds or had 2+ page views
Event Count per User: average number of events triggered per user
Bounce Rate: percentage of sessions that were not engaged sessions
Organic Search: users who click a link from a search engine
Referral Search: users who click a link on a website
Total Active Users changed by -32.6% from 2,205 to 1,486 from Jan 2025 to May 2025
New Users changed by -34.3% from 1,923 to 1,264 from Jan 2025 to May 2025
Engagement Rate changed by -5.5% from 66.9% to 63.3% from Jan 2025 to May 2025
Views per Session changed by -8.1% from 2.64 to 2.43 from Jan 2025 to May 2025
Engaged Sessions changed by -29.4% from 2,532 to 1,788 from Jan 2025 to May 2025
Engagement
User engagement refers to users clicking through pages, interacting with data visualizations, downloading data and more. See which pages and location types were viewed the most as well as metrics for important topics on the site.
Note: Prior to the March 2024 COVID Dashboard update, the page path for all COVID-19 pages was either "/locations/[location name]" or "/locations/[location name]/[COVID-19 tab name]"
Note: To search for other topics, go to the Pages and screens report in Google Analytics. In the report search box, type in "/" + the name of the topic that appears in the URL. For example, type in "/cancer" to search for the Cancer topic page across all locations.
User Demographics
These user demographics data focus on users' locations and device type that help to address assumptions about users.
Note: "(not set)" means Google Analytics could not determine users' cities from their IP address.
Traffic
View where users are coming from, whether from a search engine or from another website.
Takeaways
Here are some key takeaways from this report:
Number of active users and views continues to decrease year-to-year as the COVID-19 pandemic transitioned to an endemic.
Engagement rate remains steady about 60% even though number of users continues to slowly decrease.
'Top Pages Viewed' table shows cleaner and more accurate pate view data as pages are updated and newly added to My Healthy Community.
50% of the top 10 cities viewing My Healthy Community are located outside of Delaware.
ChatGPT has surpassed the top My Healthy Community referral search source from 2024.
This report was created by Green River. Data is pulled from Google Analytics for My Healthy Community. Contact Green River for questions.