My Healthy Community 2024 Annual Report
Web Analytics Report
Report Date Range: Jan 1, 2024 - Dec 31, 2024
About this Report
This report is supplementary to the reports in Google Analytics. Certain data that is spread across different reports in Google Analytics is now presented in one custom report. Excluded from these report metrics are bots and Green River employees.
New & Updated Features
The following pages were newly published or updated during this report date range: COVID-19, Flu, Drug Overdose Deaths, Sexually Transmitted Infections, Homepage, All Topics, Acceptable Use Policy, and 15 pages were migrated to the new framework.
GLOSSARY
Total Active Users: number of new and returning users who are actively engaged on the site
New Users: number of users who interacted with the site for the first time
Engagement Rate: percentage of sessions that lasted 10+ seconds or 2+ page views
Views per Session: number of pages that users viewed during a period of time in which users interact with the site
Views: number of web pages users saw, including repeated web page views
Engaged Sessions: number of sessions that lasted 10+ seconds or had 2+ page views
Event Count per User: average number of events triggered per user
Bounce Rate: percentage of sessions that were not engaged sessions
Organic Search: users who click a link from a search engine
Referral Search: users who click a link on a website
Engagement
User engagement refers to users clicking through pages, interacting with data visualizations, downloading data and more. See which pages and location types were viewed the most as well as metrics for important topics on the site.
Note: Prior to the March 2024 COVID Dashboard update, the page path for all COVID-19 pages was either "/locations/[location name]" or "/locations/[location name]/[COVID-19 tab name]"
Note: To search for other topics, go to the Pages and screens report in Google Analytics. In the report search box, type in "/" + the name of the topic that appears in the URL. For example, type in "/cancer" to search for the Cancer topic page across all locations.
User Demographics
These user demographics data focus on users' locations and device type that help to address assumptions about users.
Note: "(not set)" means Google Analytics could not determine users' cities from their IP address.
Traffic
View where users are coming from, whether from a search engine or from another website.
Takeaways
Here are some key takeaways from this report:
Number of active users and views continues to decrease year-to-year as the COVID-19 pandemic transitioned to an endemic.
Drug Overdose Deaths dashboard had nearly as many views as the Flu dashboard, and is steadily increasing due to continued investment.
Equity Counts Data Center dashboard had a 46% decrease in views compared to last year.
Community Profile Reports also saw a 45% decrease even though participants from the focus group expressed desire for more community specific data.
Pages that were prominently featured as "newly updated" on the homepage saw increase in traffic (Drug Overdose Deaths Dashboard & Climate & Health Dashboard).
This report was created by Green River. Data is pulled from Google Analytics for My Healthy Community. Contact Green River for questions.