MHC Drug Overdose Deaths User Analytics
Report Created: March 2025
About This Report
Jan 1 2024 - Feb 28 2025
Top Click Areas per Tab
Death Investigation Alerts Tab
Investigate Map
(including table & dropdown)
37%
Text Paragraph (1st)
21%
KPIs
13%
Approx. %
percentage of clicks
Areas Clicked
SUDORS Tab
Top Investigate Map
19%
Bottom Investigate Map
17%
Text Paragraph
(Demographics)
13%
Approx. %
percentage of clicks
Areas Clicked
Deaths Certificate Tab
Investigate Chart
73%
Select Location
8%
KPIs
7%.
Approx. %
percentage of clicks
Areas Clicked
Overview Tab
Side Navigation
23%
Data Sources (Bottom)
16%
Indicator Table
9%.
Approx. %
percentage of clicks
Areas Clicked
Heatmap Analytics
This section summarizes a heatmap analysis of each of the tabs in the new DOD dashboard. The image to the left is a heatmap of the DOD Deaths Investigation Alerts tab. Note that the heatmaps did not capture direct interactions with charts and there is a chance that the heatmaps include interactions from bots.
New DOD Dashboard
Here are user engagement data specific to the new DOD dashboard.
DOD Topic Page Over Time
The user engagement data in this section includes the old DOD topic page and the new DOD dashboard.
Oct 24 2024 - Feb 28 2025
Jun 26 2024 - Feb 28 2025
DOD Data Comparison
The KPIs below compare 4-month's worth of data of the new DOD dashboard with data from old DOD topic page 4 months before the dashboard launch.
Oct 24 2024 - Feb 28 2025
GLOSSARY
Active Users: number of new and returning users who are actively engaged on the site
Engagement Rate: percentage of sessions that lasted 10+ seconds or 2+ page views
Views: number of web pages users saw, including repeated web page views
Bounce Rate: percentage of sessions that were not engaged sessions
This report examines user analytics for the Drug Overdose Deaths (DOD) Dashboard.
The new DOD dashboard was launched on October 24, 2024.
The report analyzes data collected since the release of the new dashboard, compares it with data from four months prior to the launch, reviews the old DOD topic page, and includes overall data for 2024.
Key Takeaways
Here are some key takeaways from this report:
Steady increase in user engagement since the launch of the new DOD dashboard
31% of users who visit the DOD Overview tab also visit another tab in the DOD dashboard
When maps were present on a page, users gravitated towards exploring them more so than other components.
A higher percentage (10%) of users who explored the DOD dashboard were on desktop devices in comparison to the site generally.
This report was created by Green River. Data is pulled from Google Analytics for My Healthy Community. Contact Green River for questions.