Tracking the Impact of Delaware's My Healthy Community Site
Assessing the importance of My Healthy Community for COVID-19 reporting and beyond
Report Created: March 2025
This report was created by Green River. Data is pulled from Google Analytics for My Healthy Community and publicly available COVID-19 case data. Contact Green River for questions.
About this Report
This report explores user activity and engagement on the Delaware My Healthy Community site from March 2020 through December 2024. We focus on how the site was used during the peak of the COVID pandemic, and how site use has changed over the past four years. We show that the site remains a vital resource for Delawareans to find up-to-date information about their communities, especially related to finding up-to-date information regarding infectious diseases.
The Launch of My Healthy Community
My Healthy Community (MHC) was launched on May 13, 2019 by the Delaware Department of Health and Human Services. Prior to the COVID-19 pandemic, the site delivered "neighborhood-focused population health, environmental, and social determinant of health data to the public," including pages on public and private drinking water quality, air quality, asthma incidence, drug overdose deaths, suspected non-fatal drug overdoses, information from the Prescription Monitoring Program (PMP), and youth use of prescription pain medications without a prescription.
My Healthy Community Site Usage by the Numbers
Since its launch in 2019, the My Health Community site has reached millions of users.
Total Pageviews
May 2019 - December 2024
19,454,495
Total Users
May 2019 - December 2024
3,626,142
Total Sessions
May 2019 - December 2024
10,186,928
COVID-19 and Site Engagement
Site use in the past five virus seasons has been driven in part by COVID-19 caseload. When COVID-19 cases are higher, site use tends to increase. While the number of users visiting MHC has decreased since the start of the COVID-19 pandemic, it was still higher in 2024 (average of 167 daily users) than it was in the months prior to the pandemic (average of 21 daily users).
My Healthy Community Beyond the COVID-19 Pandemic
Topic views on MHC are diversifying. While COVID-19 pages comprised nearly all (99.5%) of the pageviews on the MHC site during 2020, other pages have gained popularity on the site in recent years. Pages related to flu, mental health and substance abuse, and community profiles have all increased in popularity in recent years.
COVID-19 Pages Can Funnel Users to Other Pages on the MHC Site
While the COVID-19 pages are often the first pages users navigate to, they can also serve as a gateway to the rest of the My Healthy Community site. From January to March 2025, over a quarter of users who started on a page in the COVID-19 portal ended up visiting a non-COVID-19 page during their session.
Number of users who started on a COVID-19 page on the MHC site and subsequently visited a non-COVID page, January 2025-March 2025
Key Takeaways
The My Healthy Community was a critical resource during the COVID-19 and continues to provide critical information on COVID-19 cases, vaccinations, hospitalizations, and more.
Site visits peaked during the beginning months of the COVID-19 pandemic and have gradually tapered off over subsequent virus seasons.
Site usage tends to be higher when COVID-19 incidence is higher, but users are increasingly exploring different topics on the site.
Since its launch in 2022, the influenza dashboard has received a sizable and increasingly large percentage of site views. Pages to the influenza dashboard currently comprise over 5% of site views as of December 2024.
Pages related to Data Downloads and Drug Overdoses are also relatively popular and represent areas for opportunity for site engagement.